Price your custom hoodies at 3 to 4 times your total landed cost per unit for a sustainable retail margin. If a heavyweight hoodie lands at 18 to 22 dollars per unit including fabric, decoration, private label, and DDP shipping, retail between 55 and 85 dollars keeps room for wholesale, marketing, and returns.
Pricing a custom hoodie is not a matter of choosing a number that feels right – it is working backward from your true landed cost, then applying a markup that survives wholesale terms, marketing spend, returns, and the margin your brand needs to reorder. Get this wrong at launch and each unit you sell erodes your ability to fund the next drop.
Start With Your True Landed Cost
Landed cost covers the full set of costs it takes to get one finished hoodie into your hands, ready to sell: fabric and construction, decoration (screen print, DTG, or embroidery), private-label branding (labels, tags, packaging), and DDP shipping duty and freight combined into one per-unit figure. Brands who price off the factory unit cost alone, ignoring shipping and duty, consistently underprice and discover the mistake only once reorders are due.
Because DDP shipping bundles duty and customs clearance into a single landed number, you should always ask your manufacturer for an all-in per-unit cost, not a factory-gate price with shipping quoted separately. That all-in number is the true floor your retail price has to clear.
The Standard Retail Markup Formula
A 3x markup on landed cost is the floor for a healthy direct-to-consumer streetwear brand; 4x gives more room for paid marketing, returns, and a future wholesale channel. If landed cost is 20 dollars, a 3x markup prices at 60 dollars retail; a 4x markup prices at 80 dollars. Most premium streetwear hoodies retail between 55 and 90 dollars, which maps directly onto this range.
If you plan to sell wholesale as well as direct, build the math around wholesale first: a retailer typically pays roughly half your suggested retail price, so your landed cost needs to clear a 2x markup at the wholesale price alone to leave room for a full retail markup downstream.
Cost Breakdown Table: Where the Money Goes
| Cost component | Typical share of landed cost |
|---|---|
| Fabric (240-400+ GSM fleece) | 30-40% |
| Cut and sew construction | 20-25% |
| Decoration (print or embroidery) | 10-20% |
| Private label (labels, tags, packaging) | 5-10% |
| DDP shipping, duty, and customs | 10-20% |
How Order Size Changes Your Per-Unit Cost
Per-unit landed cost drops as order size increases, since setup costs for cutting, decoration, and shipping spread across more units. A 50-piece order carries a noticeably higher per-unit cost than a 300-piece order of the identical design, purely from setup and freight economics, not from any change in fabric or construction quality.
This is why many brands launch a first design at 100 to 150 pieces rather than the 50-piece MOQ floor: the per-unit saving on a slightly larger first order often funds the marketing needed to sell through it. Reorders at proven volumes typically bring per-unit cost down further still.
Pricing by Fabric Weight
Heavier GSM fabric costs more per unit, and pricing should reflect that rather than average it away. A 240 GSM lightweight hoodie and a 400 GSM heavyweight hoodie from the same brand should carry different retail prices, both because the input cost differs and because customers correctly perceive the heavier piece as a more premium product. Charging identical retail prices across two different weights either undervalues the heavyweight piece or overprices the lightweight one.
See our GSM guide for hoodies for how weight affects both cost and perceived value at retail.
Real Pricing Example
A brand ordering 150 pieces of a 340 GSM boxy hoodie, single-color chest screen print, woven neck label, and standard polybag packaging, lands at roughly 19 dollars per unit all-in with DDP shipping to the USA. At a 3.5x markup, that prices at 66 dollars retail, leaving margin for a 20 percent wholesale allocation at 33 dollars per unit and a further markdown buffer for end-of-season clearance.
A comparable order with embroidered logo placement instead of screen print typically adds 2 to 4 dollars per unit to landed cost, which should be reflected as a 8 to 15 dollar increase in retail price rather than absorbed into margin.
Common Pricing Mistakes
The most common mistake is pricing off a competitor’s retail price without knowing your own landed cost, which either leaves margin on the table or prices you out of your own market. The second is ignoring shipping and duty because DDP terms make them invisible until the invoice arrives – always request the all-in landed number before setting retail.
A third mistake is pricing all SKUs identically regardless of fabric weight or decoration complexity, which flattens your margin across the range and undervalues your best pieces. Price each SKU off its own landed cost, not a blended average.
Pricing for Wholesale vs Direct-to-Consumer
Direct-to-consumer
Full 3x to 4x markup on landed cost, higher marketing spend to fund, full control over retail price and positioning.
Wholesale
Retailer pays roughly half your suggested retail price, so landed cost needs to clear a lower markup at wholesale to remain profitable at scale.
Most brands blend both channels, which means your landed cost needs to support the tighter wholesale margin as the baseline, with direct-to-consumer sales adding the higher-margin upside on top.
Testing a Price Point Before You Scale
Rather than committing your full budget to one price point at launch, test with a smaller first run of 100 to 150 pieces at your intended retail price, and track sell-through over the first four to six weeks. A price that clears inventory within that window at full price supports scaling the next order; a price that requires early markdowns signals the number needs to come down, or the product needs a stronger story to support it.
This test-and-scale approach works only if your landed cost math holds at both the test volume and the scaled volume, so ask your manufacturer for pricing at both quantities before you commit to the test run, not after.
Seasonal Pricing and Markdown Strategy
Build a small markdown buffer into your initial retail price rather than treating full price as the only outcome. A hoodie priced at 68 dollars with a planned end-of-season markdown to 54 dollars still clears a healthy margin above a 20 dollar landed cost, while a hoodie priced at the bare minimum to hit a 3x markup leaves no room to move units that do not sell through at full price.
This matters most for seasonal, climate-specific pieces – a heavyweight winter flagship hoodie has a narrower selling window than a year-round midweight piece, so its initial price should account for the strong likelihood of a season-end markdown.
Pricing Across a Multi-Product Line
If hoodies sit alongside t-shirts, sweatshirts, and jackets in your catalog, price each product off its own landed cost rather than anchoring the whole catalog to the hoodie price. A t-shirt at 8 dollars landed cost and a jacket at 45 dollars landed cost need markups calculated independently, since applying one flat multiplier across dissimilar landed costs distorts margin on your highest and lowest cost items.
A consistent markup percentage, applied per product rather than per collection, keeps margin predictable as your catalog grows and makes it easier to spot which SKUs are underperforming on profitability rather than on sales volume alone.
Working With Retailers on Minimum Advertised Price
If your hoodies will sit in a boutique or a multi-brand stockist alongside your own direct sales, agree a minimum advertised price with retail partners before your first wholesale shipment goes out. Without this agreement, a retailer clearing stock at a reduced price can undercut your own direct-to-consumer price on the identical design, confusing customers about what the product is worth.
A clear minimum advertised price, set once your landed cost and markup math are settled, protects both your retail partners’ margin and your own brand positioning across all sales channels carrying the product.
How Minku Helps You Price With Confidence
We quote an all-in landed cost per unit, including fabric, construction, decoration, private-label branding, and DDP shipping, so you are pricing against a real number rather than a factory-gate estimate. Our MOQ starts at 50 pieces per design, giving you room to test a price point on a smaller run before scaling to a size that improves your per-unit cost.
Tell us your target retail price and fabric weight, and we will quote a landed cost that shows exactly what markup you are working with before you commit to bulk. Full detail on the product itself lives on our custom hoodie manufacturer page, and cost drivers by order size are covered on our hoodie manufacturing cost page.
Get Your Custom Quote and we will return an all-in landed cost you can price against with confidence.
How to Price Your Custom Hoodies for Retail — In Detail
